Great margins for publishers and agencies
and a low unit spend for advertisers
Monetise
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Advertisers — how the numbers stack up

  • A business model designed to make your money work and one platform to maintain your edge...
  • Two EdgePanel sections with some simple math behind them...

The-Wedge
  • The Publisher's favourite widgets plus a banner ad (or Google AdSense™)
    • A low $10 CPM rate for a 210x210 pixel high visibility square banner on the EdgePanel
    • Get started for as little as $50 (5000 impressions)
Edgelets
  • Rich, interactive microsites served on the edge with high brand engagement
  • Visitors don't leave the publisher's web page until call-to-action items are clicked on
    • A low $30 CPM rate for a 220x550 pixel times 6 pages high visibility microsite and mobile website
    • A minimum purchase amount of only $150 (5000 impressions)
    • 20 second continuous exposure per impression PLUS user generated exposures
Premium Edgelets
  • Performs just like a regular Edgelet with the powerful advantage of not refreshing for the entire duration of a visitor's stay at the host site
  • A regular Edgelet, but with a 40 seconds continuous exposure PLUS user generated exposures
  • Premium Edgelets are served on our premium network and have precedence over regular network ads
  • All for $60 CPM, minimum purchase of $300 (5000) at a $60 CPM rate
Publishers — how the numbers stack up

You have the choice of four subscription packages for maximum control over how you monetise your online presence.

Any included House (Self-serve) impressions my be used to serve Edgelets/Premium Edgelets/The-Wedge Banners created by you, or sold to advertisers, sourced by you.

Edge-Lite account:

  • Unlimited network impressions
  • 40% Share of Network Revenue
  • Up to 2 sites can be Edge-Enabled (Edge-Enable additional sites for a once-off fee of $49 per site)
  • Self-managed Advertising option (Source and keep revenue)
  • No House Impressions Included
  • Additional House Impressions need to be purchased @$3 CPM for The-Wedge Banners, $10 CPM for Edgelets
  • No Persistent Panels

Silver-Edge account:

  • Unlimited network impressions
  • 50% Share of Network Revenue
  • Up to 4 sites can be Edge-Enabled (Edge-Enable additional sites for a once-off fee of $49 per site)
  • Self-managed Advertising option (Source and keep revenue)
  • 8,000 House Impressions included per month (pooled)
  • Additional House Impressions need to be purchased @$3 CPM for The-Wedge Banners, $10/$20 CPM for Edgelets/Premium Edgelets
  • Up to 1 Persistent Panel

Gold-Edge account:

  • Unlimited network impressions
  • 60% Share of Network Revenue
  • Up to 10 sites can be Edge-Enabled (Edge-Enable additional sites for a once-off fee of $49 per site)
  • Self-managed Advertising option (Source and keep revenue)
  • 20,000 House Impressions included per month (pooled)
  • Additional House Impressions need to be purchased @$3 CPM for The-Wedge Banners, $10/$20 CPM for Edgelets/Premium Edgelets
  • Up to 2 Persistent Panels

Platinum account:

  • Unlimited network impressions
  • 60% Share of Network Revenue
  • Up to 60 sites can be Edge-Enabled (Edge-Enable additional sites for a once-off fee of $49 per site)
  • Self-managed Advertising option (Source and keep revenue)
  • 100,000 House Impressions included per month (pooled)
  • Additional House Impressions need to be purchased @$2 CPM for The-Wedge Banners, $8/$16 CPM for Edgelets/Premium Edgelets
  • Up to 3 Persistent Panels
Agencies — how the numbers stack up
  • A business model designed to make you significant revenue and save you time and effort in managing your clients
  • Two EdgePanel sections with some simple math behind them...
  • One simple subscription based account
  • Unlimited earning potential
The-Wedge banners, Edgelets and Premium Edgelets
  • Manage unlimited Edgelets and The-Wedge banners for your clients for $399 per month
  • Visitors don't leave the publisher's web page until call-to-action items are clicked on
    • You get 30% cash back from advertising revenue
    • You get 40% cash back from publisher subscriptions
Income Potential
  • Scenario A
    • 50 The-Wedge banner units + 50 Edgelet units per month will result in an agency income of $3,000
    • This is for a total client ad spend of only $10,000
  • Scenario B
    • 50 The-Wedge banner units + 75 Edgelet units per month will result in an agency income of $4,125
    • This is for a total client ad spend of only $13,750
"M" means 1000 in Roman numerals, hence the term, Cost per Thousand. On the internet, this refers to the cost of 1000 ad impressions.
This refers to the "Cost per Click" of any ad on Edgevertise. This is calculated based on CPM and actual clicks generated.
The "Click through Rate" is the percentage of site visits that led to clicks on banners, etc., leading to visits to target sites.
"Visit/Session" — A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits and page views.