Our goal with Edgevertise is to introduce a new playing field in online advertising, one where user behaviour disruption is not the goal. We have a 'fanatic' end user focus in our team which is why our ads never overlay web page content! We infuse our work with our mantra - 'Advertising flair meets Engineering precision', something we believe permeates our customer and product development approach.

Meet The Crew

Roop Kumar Bhadury - Founder & Chief Executive Officer
San Francisco Bay Area, California

Roop has navigated a varied journey in the last 15 years, ranging from the relative calm of academia to the frantic pace of ''startupland''. He has been wearing the proverbial 'Do whatever it takes' hat in Edgevertise since inception, while adding key team members along the way.

He has an MBA in Marketing and a Master of Technology Management from the Griffith Business School in Australia and is currently also undertaking a Doctorate in 'Online User Engagement' at the University of Queensland. He maintains an active LinkedIn presence here.

Sarang Pradhan - Chief Operations Officer
San Francisco Bay Area, California

Sarang brings more than 20 years of operational experience with a strong entrepreneurial background to boot. He has run businesses, developed business processes where none existed and improved existing business processes to deliver better efficiencies.

He has an MBA in Information Technology and Strategic Management from the Graduate School of Business, Victoria University. Sarang can be found on LinkedIn here.

Dev Mayur Zaveri - Co-Founder & Vice President, Engineering
Brisbane, Australia

Dev is the consummate Software Engineer, combining his passion for innovation with his sharp engineering mind. He has been working with Roop informally since mid 2006 and co-manages the Edgevertise product with him.

Dev has a Master of Information and Communication Technology from Griffith University, Australia. He also holds a Bachelor of Engineering in Software Engineering from the same university.

EdgevertiseTM India - Development Team
Lucknow, India

A highly motivated and young development team of Edgevertise India is committed to take ‘EdgevertiseTM’ into warp drive. The small but closely knit team - which comprises of developers and interactive designers - faces any challenge with equal courage and excitement.

Anil Yadav(Team Leader, Engineering) and Jaeeme Khan(Software Engineer) are the co-pilots of the EdgevertiseTM development flight; while Vivek Srivastava (Media & communication Specialist), Naveen Pratap Singh (Team Leader, Web Design) and Sony Singh Rathore (Interactive Designer) keep themselves busy in enhancing looks and usability of the whole project.